Our Story
It all began in 2025 with one family, two dogs, and a question every pet parent asks —
“Am I truly feeding my dog the right food?”
After bringing home a lively Toy Poodle named Miku, alongside Joju, our gentle senior Labrador, we quickly learned how different their needs were. Miku was a fussy eater, often skipping meals and developing acid reflux, while Joju struggled with obesity and low energy from years of eating commercial kibble.
Between late evenings at the butcher shop, cooking small batches of meat in a rice cooker, and constantly searching for better options, we realized how difficult it was to find clean, balanced, and transparent pet food in India.
That journey led us to discover freeze-dried nutrition — a process that gently removes moisture from fresh ingredients without heat or preservatives, locking in up to 97% of natural nutrients. Unlike traditional kibble, it retains real flavor, purity, and nutrition.
And that’s how Nativfarm was born — from the lessons our two dogs taught us about care, prevention, and the power of real food.
Today, every Nativfarm recipe — whether freeze-dried or wet — is crafted with real meat, fresh vegetables, and natural supplements, inspired by the way dogs once ate on farms: fresh, wholesome, and full of life.
Because we believe every pet in India deserves food that’s clean, honest, and rooted in nature.

